Wiltshire Business Awards 2018 - Our Chosen Charity

Every year we select a very worthy charity that we aim to support during the business awards, through fund raising and promotion. This year, the Alzheimer's Society is our chosen charity - find out more below.


Alzheimer's Society is the UK's leading dementia charity. We provide information and support, fund research, campaign to improve care and create lasting change for people affected by dementia.

Across Swindon and Wiltshire there are 9,222 people living with dementia. We work tirelessly to ensure that communities are dementia friendly so people with dementia can live without fear or prejudice.

We provide services across Swindon and Wiltshire including Side by Side to ensure that people with dementia can continue to live as active members of their community, doing the things they love doing such as watching a football match or enjoying a walk in the park. We also provide support to carers ensuring that those caring for people with dementia have access to practical and emotional support to continue looking after their loved one.

Until the day we find a cure, Alzheimer's Society will be here for anyone affected by dementia - wherever they are, whatever they're going through.

Vision, mission and values

Our vision

A world without dementia.

Our mission

Our mission is to transform the landscape of dementia forever. Until the day we find a cure, we will strive to create a society where those affected by dementia are supported and accepted, able to live in their community without fear or prejudice.

Our new values

Our People feel a strong connection to what we stand for and how we deliver for people affected by dementia. It's the glue that binds us together. However, that doesn't mean that they can never change.

As we evolve and raise our ambitions, our values need to evolve too. New challenges require new ways of working, thinking and problem solving – while retaining what makes us a special place to work


230 people have been involved in shaping these values. This includes all levels of employees and volunteers across Society – and people affected by dementia. Overwhelming feedback was to make them short, punchy, active and something that captures the essence of who we are. They support our new bolder brand too – fitting in to how we want to be known.